The Glenlivet
Christmas Tree

A seasonal digital app aimed at ‘The Guardians of the Glenlivet’ (members of the brand’s loyalty club).

The app educated on range and the tasting notes of the different whiskeys. Users were invited to decorate ‘The Glenlivet Christmas Tree’ by dragging and dropping decorations made from hazelnuts, spiced oranges, cinnamon sticks, gingerbread men etc. All flavours found in different expressions (product range) of the The Glenlivet. Based on their decoration choices they were then given a suggestion of which whisky to try.

 

Their finished tree could then be personalised with a festive message and sent to a friend as an e-card. The card arrived with a ‘The Glenlivet’ gifting idea from their friend and links to purchase.

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I concepted this idea. This included full Art Direction, Design, and Copywriting. I also directed a 3D artist and worked with developers. I sold it into the client presenting with the client services team.