MTV Studios
'Do what you like'
B2B press ads

I won gold at the PPA Advertising Awards for my MTV Studios B2B press campaign. The ads ran in Broadcast magazine, and were aimed at film and TV industry professionals seeking the use of studios with editing suites. For dubbing, graphics, transmission and library facilities etc.

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My concept was that MTV Studios had everything needed to make you and your work look better than just good. So my ads cheekily suggested the target audience make the most of it with the strapline ‘do what you like’. Shown using comical office scenarios and tongue-in-cheek headlines.

 

In addition to concepting the ideas with initial scamps, I wrote the copy, art directed the photoshoot, and designed the ads.

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