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MTV Studios
'Do what you like'
B2B press ads
With the team at Spirit IC London, I won gold at the PPA Advertising Awards for this MTV Studios B2B press campaign. The ads ran in Broadcast magazine, and were aimed at film and TV industry professionals seeking the use of studios with editing suites. For dubbing, graphics, transmission and library facilities etc.
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The concept was that MTV Studios had everything needed to make you and your work look better than just good. So here my ads cheekily suggested the target audience make the most of it with the strapline ‘do what you like’. Shown using comical office scenarios and tongue-in-cheek headlines.
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