C2C Trains
Commuter campaign

These concepts ran at underground stations as 6 sheet adshels, and as full and half page press ads (in 'The Metro') to target London commuters.

 

The message was to raise awareness of C2C Trains' efficiently run travel links from the outer commuter areas (Kent, Southend on Sea etc.) to central London zones.

 

I did this by highlighting the benefits of living in these areas (e.g. cheaper houses and better performing schools comparable to London) and the benefits of travelling by train instead of the underground (e.g. cheaper prices and efficient running time stats at peak commuter times). 

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I concepted the ads and Art Directed commissioned Illustrators.

 

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