I concepted these two key visual ads for use across all MUJI's UK retail stores during the Winter season. They ran as window posters and in store shelf strut cards. They also appeared as press ads in London's Evening Standard's 'ES' magazine. Perfectly sited next to their Winter/Christmas Gift guide editorial article.

 

'Warm Greys'  promoted MUJI's new winter coat collection. The use of colour style swatches appealed to the brand's 'urbanite, design savvy' target audience. I Art Directed the photoshoot and poster design, to be in-keeping with the brand's minimalist identity.  Whilst the 'Christmas Tree' showcased the MUJI Christmas gifts range in a memorable, standout way