A selection of my 'Spec Ad' ideas. Some of which have won creative competitions, and subsequently ran as live ads for brands and charities.
The Hunger Project
T-shirt design for 'The Hunger Project' on World Hunger day 2023. A 'One Minute Briefs' creative competition 1st Prize Winner.
WaterAid
Awareness poster for WaterAids' mission to give everyone their 'first cup' of clean drinking water. A 'One Minute Briefs' creative competition 1st Prize Winner.
TaskRabbit
OOH ads for TaskRabbit's 'task lyrical' campaign. A 'One Minute Briefs' creative competition 3rd Prize Winner.
Missing People
OOH and Social ads for Missing People's 'Digital Search Heroes' initiative. A 'One Minute Briefs' creative competition 1st Prize Winner.
The Rainforest Alliance
Posters for The Rainforest Alliance's 'We're all in' campaign. A 'One Minute Briefs' creative competition 3rd Prize Winner.
Copella Fruit Juices
Spec Ad concept for Copella's range of Fruit Juices. To showcase that their ingredients contain 'nothing but fruit'.
The Cyber Smile Foundation
Spec Ad concept aimed at gamers for The Cyber Smile Foundation on Stop Cyber Bullying Day.
Brita Water Filters
Spec ad concepts that promote the 'purity' of water from using filters. With minimal and storytelling visuals that standout in this category.
Seasonal Ads
Spec Ad festive themed concepts for big brands.
Cheez-its
Spec Ads to promote America's biggest snack arriving in the UK.
Whale and Dolphin Conservation
Concepts that deter tourists from visiting captive orca and dolphin shows. Plus educational awareness ads that hero whales as allies against climate change.
Wilson Tennis Grips
Reactive marketing spec ad concepts that jump on trending news. Using insightful humour to sell racket grips.
Health
A selection of health sector Spec Ads. From recruiting blood donors and quitting smoking to promoting learning to swim.
Play-Doh
Spec ads that promote the sensory benefits and endless creative possibilities of
Play-Doh. Positioning as a positive alternative for kids to screen time.
Rowntree's Fruit Pastille Lolly
Fun spec ads that show Rowntrees fruit pastille ice lollies as the lolly that has it all. Highlighting the mix of multiple flavours all-in-one lolly.
Cats Protection
Spec ad concepts to promote visiting animal shelters to adopt pets, where animal welfare is always at the 'heart' of it.
Royal Mail
Christmas themed spec concepts. Advertising the heartwarming benefits of
sending real Christmas cards in the post instead of a digital e-card versions.
Colman's Mustard
A selection of ads that promote the 'Hot & English' messaging of the brand and position Colman's as 'the' condiment to enjoy with sausages.
Testicular Cancer Society
Campaign to encourage men to do regular testicular self checks. A 'One MInute Briefs' Creative Competition Runner-Up Winner.
The Electoral Commission - Gov UK
Ad aimed at young people to raise awareness of the importance of voting and to encourage them to register to vote.
Anchor Butter
A campaign that positions Anchor Butter as delicious apologies, that can 'butter up' anybody, to get them back on side.
Heinz
Concept spec ad that communicates Heinz sauces as the 'go to' brand for the occasion of Bonfire Night eating.
Nikon
A humorous spec ad campaign for Nikon Binoculars.
Burger King
A simple Art Direction idea for a the king of fast food chains.