Rowntree's

Fruit Pastilles Lolly
 

I created this cute chameleon character for the brand using a mix of generative AI and Photoshop retouching. Unlike most chameleons which change their colour to match their surroundings, this one changes it's colours to match the product. Whilst the accompanying posters hero the product within the typography. Where the headlines further reinforce the messaging of the multiple fruit flavours all-in-one lolly.