WaterAid
'First Cup'

This concept was selected as the Winner of a  'One Minute Briefs' creative competition for WaterAid. My concept won from almost 400 competition entries.

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The brief was to raise awareness of WaterAid's mission to provide ‘First Cups’ of clean water to everyone, everywhere.

The client loved how my idea of using a child’s first cup emotively conveyed the importance of having access to clean water for the first time. 

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