A simple Art Direction spec ad idea I created using a combination of an Ai generated image and Photoshop retouching. Melted stringy cheese is an appetising visual to get people's mouths watering and craving a cheeseburger. So I took this thought and made it unmistakably own-able by Burger King by manipulating the cheese into a crown shape. Reminding the consumer which brand is the king when it comes to the best tasting burger.