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LOW RES burger king ad 1.jpg

Burger King
Cheese Crown
 

A simple Art Direction spec ad idea I created using a combination of an Ai generated image and Photoshop retouching. Melted stringy cheese is an appetising visual to get people's mouths watering and craving a cheeseburger. So I took this thought and made it unmistakably own-able by Burger King by manipulating the cheese into a crown shape. Reminding the consumer which brand is the king when it comes to the best tasting burger. 

© 2025 by Michelle Pugh Senior Creative. All rights reserved.

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