A poster concept aimed at 18-25 year old youth, to encourage them to vote in the upcoming general election.

 

Using shapes that mimic the instantly recognisable Playstation logo, something that Gen Z gamers are very familiar with - I twisted the icon of the voting ' X vote' in a box.

 

Accompanied with the notion of becoming a 'real game changer' to motivate a change in behaviour from passive game play in the virtual world to real life action. Empowering the target audience that their actions can make a real difference.

 

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