Mr Kipling Mince Pies
Concepts for Mr Kipling's Mince Pie that focus on just how 'Exceedingly Good' they are. This simple, minimal 'star rating' visual heroes the high quality of the product in an appetising and powerfully memorable way.
Whilst the tradition of leaving a mince pie out for Santa on Christmas Eve is twisted to comical effect in the next ad. By showcasing only a single carrot left out for Rudolf. Reinforcing that Mr.Kipling mince pies are too 'Exceedingly Good' to share at Christmas, even with Santa.
Starbucks - Seasonal ads
December brings a higher footfall of 'Christmas Shopper' consumers to the high streets. So all the coffee shop brands fight it out to grab their attention. Running mouthwatering seasonal ads to entice consumers in. Showing off their festive menu of drinks, from gingerbread lattes to cinnamon infused hot chocolates.
To standout from the crowd, my concept showcases Starbucks' seasonal drinks in a fresh way. By combining their iconic red festive cups with their own-able brand identity of writing their customers' names on their cups.​ Sprinkled with a bit of Christmas magic to suggest their festive menu is the choice of Santa himself.
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I further reinforced Starbucks coffee shops as 'the destination' for festive drinks over the Christmas season with Santa's sleigh on their roof. Supported with the convenience selling point that Starbucks have drive thrus open 24hrs over Christmas.