Unlike Dijon, French, Yellow, and Wholegrain Mustards, Colman’s English Mustard has an unmistakable (sometimes surprising) kick to it. So my range of ads champion that full on flavour of Colman's Mustard. Whilst positioning Colman's Mustard as 'the' condiment to enjoy with a sausage. Underpinned with a tone that supports their brand 'Hot & English' messaging.