Spec ads for a reactive marketing campaign. That uses trending topical news about professional tennis players, who have hit the headlines for losing their tempers on court. Poking fun with lighthearted humour when players lose their grip on the game (and their rackets too).

 

Tennis players are stereotypically known for being hot headed. With 'tennis tantrum' stories often repeating themselves throughout sporting history. Examples of which can be seen spanning back well over 40 years. Take the 1981 Wimbledon tour - everyone remembers John McEnroe's 'You cannot be serious' tennis tantrum.

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My concepts shown here, use more current infamous players - who have made the news in recent years for their indiscretions on the court. Proving this campaign idea has longevity of appeal. The brand can run a new ad each time a tennis star goes viral losing their grip.

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The images used include:​

Ad 1. Novak Djokovic - French Open 2016.

​Ad 2. Denis Shapovalov - Australian Open 2020.

​Ad 3. Nick Kyrgios - Shanghai Masters 2016.

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