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Copella
Fruit juice range

Brand ads that communicate Copella fruit juices are made from just one ingredient - fruit. No added sugar, no preservatives, no colourings, just blended fruit, and that's it. ​My 'straw stalk' idea allows the consumer to do a double take, bringing home the message with slick Art Direction in a memorable way.

© 2025 by Michelle Pugh Senior Creative. All rights reserved.

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