A humorous way to advertise binoculars. Using photography of 'angry' birds, with comical human like expressions. That give the impression the birds are disgruntled about having their privacy invaded by bird watchers. Supported with copy that has a tone of attitude with differing regional dialects. From a tawny owl that sounds like it's grown up in a rough South London council estate. To a finch bird, that one may imagine you would not want to have an argument with in a Glaswegian pub. Whilst the Art Direction 'punk' hairstyle of the bird in the third ad of the set, perfectly supports the accompanying confrontational headline.
 

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