top of page
smoker burns ad LOW RES.jpg
smoker burns 2 ad LOW RES.jpg

NHS
Quit Smoking

Years of anti smoking campaigns means people are already well aware of the ill effects of smoking on health. Also, overused shock factor imagery in these campaigns have left people desensitised. So instead, I concepted a spec ad campaign using shocking facts about the amounts of money spent on a smoking. Knowing that in these financial crisis times, most people don't have 'money to burn'.  

blood donor LORES.jpg

NHS
Donate blood, seasonal concept.

pool LOW RES.jpg

Swim England
Learn to swim concept

© 2025 by Michelle Pugh Senior Creative. All rights reserved.

bottom of page