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NHS
Quit Smoking
Years of anti smoking campaigns means people are already well aware of the ill effects of smoking on health. Also, overused shock factor imagery in these campaigns have left people desensitised. So instead, I concepted a spec ad campaign using shocking facts about the amounts of money spent on a smoking. Knowing that in these financial crisis times, most people don't have 'money to burn'.

NHS
Donate blood, seasonal concept.

Swim England
Learn to swim concept
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