Chewits - 'There's no escaping the chew hit!'
A pitch winning integrated campaign of TV commercials, press, an online promotional game, sales promotion, and in-store theatre.
Ben & Jerry's - 'Ice-Screen'
This April Fools topical app asked consumers to lick their computer monitors to taste Ben & Jerry's ice cream.
Ben & Jerry's - 'Unfairly Desserted Flavours'
A social media campaign that gave the brand's fans the chance to vote to bring back 1 of 8 delisted flavours, as a new Fairtrade tub.
Bosch Service - 'Skip a Breakdown'
An integrated Winter campaign that targeted motorists, with emotive messaging to book a car service. Featuring a YouTube pre-roll ad, Press, and 'Smart' Digital ads.
The Glenlivet Christmas Tree
Seasonal app aimed at 'The Guardians of The Glenlivet' (brand subscribers) to educate on product range and tasting notes, whilst pushing gifting sales.
Tesco.com - Winning back lapsed shoppers
A witty range of incentivised Direct Mailers sent to lapsed online shoppers.
John West - 'Shipshape' Campaign
A PR campaign that repositioned John West as a healthy lifestyle brand. With national sporting event sponsorship, and celebrity ambassador influencers.
MTV Studios - 'Do what you like'
B2B press ads aimed at professionals in the TV Broadcast Industry. Promoting the range of facilities MTV Studios has to offer, in a very cheeky way.
Dr.Stuarts Teas - A Better You
Consumer and trade press ads. Educating on the holistic benefits of the brand's range of teas.
C2C Trains - Commuters
A campaign aimed at Londoners to highlight the benefits of living in the outer commuter belt and travelling into London by train.
Barclays - B2B
B2B Press and Direct Mailers promoting Barclays' bespoke products and expert advice available for small business owners.
Beefeater 24 Gin - Video Art Direction
Art Direction of two brand videos. One the showcase a PR event. The other a best practice training video for the brand's agencies to implement future events.
Vision by Noire - Photoshoot Art Direction
Vision by Noire is Asda's 'affordable style' optical brand. This project was an instore launch consisting of a photoshoot concept for a product range booklet and POS.
The Glenlivet - 'Voyage of Endeavour' website
Site design for The Glenlivet Whiskey's brand sponsorship of the cross Atlantic rowing challenge. With tracking of the rowers' progress and personal blogs.
Douwe Egberts - 'Our Jar is a Star' FB app
Promotional Facebook app design. Aligned with the brand's CSR agenda, this app asked consumers to vote for local communities and charities to win funding.
P&G 'Feel Super' Campaign
A multi-brand Shopper Marketing campaign to launch P&G's Partnership with Marie Curie in Superdrug stores.
Fanta - Halloween Shopper Marketing
Coca-Cola Enterprises needed their Fanta brand to secure shelf space in Tesco supermarkets in the build up to Halloween with a stand out creative campaign.
MUJI - Christmas Press ads / Instore posters
Festive and winter themed press ads and instore posters to promote Muji's Christmas gift range and winter coat collection.
John West - Category Shopper Marketing
In store full shopper journey for Sainsbury's of a 5 bay aisle category take over, with educational barkers, aisle fins, shelf wobblers, navigational signage and more.
P&G Gillette Flexball - Shopper Marketing
Tesco shopper launch of the Gillette Flexball razor, revolution in shaving with its' unique pivoting Flexball. With exclusive offers and rewards instore and online.
Nestlé After Eight - Shopper Prize Promotion
A range of shopper promotions including, an Asda exclusive competition. Featured
in packs, in store across FSDUs and online on Asda website and social media.
Maggi - Shopper Marketing
Promoting the time saving benefits of Maggi's range of mealtime mix packs to families. With a key visual across various in store and online touchpoints.
'Spec Ads' & Creative Competition Winners
A range of my 'Spec Ad' campaign ideas for a range of brands. Along with my 'OMB' Creative Competition Winning Ads that have run live for big brands too.
Awards
Awards won through D&AD, MCCA, PPA and The Green Awards. Along with internal agency awards for recognition of creative achievements during employment.