Fanta
Have a FANTAstic Halloween Party

A concept for a shopper marketing campaign within Tesco stores. This was presented to Coca-Cola Enterprises to boost Fanta sales in the lead up to Halloween.

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I concepted a key visual of a spooky house using the brand assets. To be rolled out across multiple POS touchpoint in store. I wrote the line 'Have a FANTAstic Halloween Party' to promote the idea of hosting a Halloween party at home with Fanta.

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I then concepted a range of creative POS touchpoints. Starting from the moment a shopper entered the store with a foyer mega display shipper. This featured inflatable octopus tentacles holding bottles of Fanta. The tentacles moved to draw shoppers attention.

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POS navigated to the soft drinks aisle which was completely taken over. With two spooky house gondola ends, and themed aisle fins, shelf barkers, overhead signage and floor media. The shelf barkers featured Halloween recipes and party game inspiration. 

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I also presented ideas for experiential activations in store. Including A 'Thriller' style dancing flash mob of zombies. Lucky Dip instant branded Halloween party prizes from a witch's cauldron and face painting.

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