Ben & Jerry's
April Fools Takeover

I concepted and designed many online games for Ben & Jerry’s working alongside Flash specialists and developers. One example of which being a topical application for April Fools Day called the “Ice-screen”.
 

It fooled consumers into believing they could sample Ben & Jerry’s ice cream by licking their computer monitor! It brought over 200,000 people to the Ben & Jerry’s website. This success meant that the client also asked for it to be reformatted after

the event to feature in the “fun and games” section of the UK Ben & Jerry’s website. The finished application was also bought by Ben & Jerry’s European markets and generated lots of social media conversations through Facebook and Twitter, as well as being positively critiqued on many industry sites including techcrunch.com
 

Not only did I concept this idea, Design, Art Direct and Copywrite it I also concepted the brief. Having spotted a gap in the marketing calendar in April I suggested the agency pro actively pitch an April Fools campaign to the client, which we did.
 

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