Vision by Noire
Asda's 'affordable style' optical brand - instore launch.

I was tasked to concept a product range brochure, to support the instore launch of Asda's 'affordable style' optical brand.

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I concepted a visual narrative of a fashion photoshoot in a studio. A stylist’s make up selection and a photographer’s kit of cameras set the scene. With male and female models to showcase each gender eyewear range.

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The signature glasses from each gender range featured in a creatively propped product shot composition.

 

His was propped with classic cameras that are stylish and reinforces the notion of ‘optical lens’. They are vintage to suggest timeless design, sophistication and a quality that is made to last.

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Hers was propped with eye make up, to position eye wear as part of beauty regime, to beautifully frame the eyes just like eyeliner or eyeshadow does.

 

Both compositions were visually engaging and connote a dark sophistication or chic to reflect the ‘Noire’ brand best.

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I Art Directed the shoot with de-saturated colour photography to give a ‘noire’ dark toned theme. The crops I chose put the product at centre stage. Whilst the dynamic lighting gave a wow factor polished finish.

 

At design stage the first two pages of the roll fold brochure talk about quality, style and price showing the full range in a functional easy to select from layout. From this a look book feel followed to give aspiration and desirability to the brand. The cover shot served as POS collateral instore too.

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