Maggi 'So Juicy' mixes - 'Cut a few corners'
Tesco Shopper Marketing
My concept 'Cut a Few Corners' was all about positioning Maggi 'So Juicy' mixes as a time saving cooking solution for busy families. So they could spend less time prepping meals and more time enjoying them with their families. The key visual was simple, for ease of use across multiple touchpoints online and instore. Including Tesco.com, and Tesco retailer magazines. Plus a Tesco Clubcard exclusive promotion, of a casserole dish gift with purchase. Seen at gondola ends, over strutcards, shelf barkers and shelf ready packaging.
Maggi 'So Stir Fry' noodle mixes
Conceptual key visual and POS scamps
A selection of my 'scamped' key visuals and POS concepts for the launch of Maggi's 'So Stir Fry' noodle mixes in stores. Including cross category siting ideas in the meat and vegetable aisles, with wobblers, shelf barkers and product clip strips. I also supported these with ideas of cooking demonstration retailtainment in foyers and competitions to Win 1of XXX cooking woks.