P&G
'Feel Super' Campaign

A multi-brand shopper marketing campaign to launch P&G’s partnership with Marie Curie in Superdrug stores.

 

Rolled out across a full shopper journey, with instore magazine, POS, social media and the retailer’s website.

 

P&G had already secured a brand ambassador - Frankie Bridges from the Saturday’s via their PR agency. A perfect fit for the Superdrug shopper.

 

It was my role to concept an overarching theme and Art Direct the campaign look and feel. I knew the campaign needed an emotive pull, so I concentrated on how the shopper would feel using P&G products and helping a good cause. This led to me concepting the line ‘Feel Super’. It was simple, and ownable with the ‘super’ reference which the client loved.