I have worked on many divisions of the Tesco brand over the years, including Fashion at Tesco, Tesco Clubcard and tesco.com.​ These tesco.com Direct Mail pieces were part of a win back incentive aimed at existing tesco.com shoppers. The first two Direct Mailers were aimed at customers who had lapsed shopping, and the second two Direct Mailers were aimed at customers who had lapsed shopping after having made a complaint. The last two Direct Mailers were seasonal for Summer and Easter winning shoppers back with Clubcard and e-coupon incentives.

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The 'banana boomerang' concept is a particular favourite of mine. I love the simplicity of this idea. The design retouching to get the shape perfect was a challenge but well worth it. The 'Vanish' concept still makes me laugh today, and judging by the positive client feedback and successful customer uptake of the win back voucher, it evidently raised a smile with them too. Plus eating the chocolate brownies after the photoshoot was definitely a perk of the job!

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I generated these concepts in a team using the Tesco humble tone of voice and witty ‘Triple X’ style of writing adhering to brand guidelines. I also Art Directed the photoshoots.