My concept 'Win a Mint' ran as an Asda Exclusive Competition. It was featured in packs, on FSDUs and Hotspots in stores and also across Asda.com and Asda social channels.

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I also created a co-marketing promotion for After Eights with Nestle's Nescafe Dolce Gusto.

I Art Directed the photoshoot to create the competition key visual to be used in Asda.

With the success of these promotions went on to create further promotions for the client. Including winning home entertaining prizes (Win a Home Chef) to celebrate the 50 years of the brand and also a meal deal promotion which was cross category sited the chilled aisle.