My concept was simple to inform consumers that they can find a 'better you' both physically (wellbeing wise) and mentally (mood wise) inside themselves and every cup of Dr Stuart's herbal teas.

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The rainbow chameleon was the perfect way to show the colourful range of holistic teas available to suit the consumer's changing moods/needs. Be that lavender to relax or ginseng to feel energised. Whilst the trade ad Kettle image was an eye catching way to depict the maximum profits potential. As customers fill their kettles, retailers will see their profits rise too.

 

The consumer press ad ran in women's health and lifestyle magazines. Whilst the Trade ad ran in 'The Grocer' magazine and targeted retailers.

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I concepted the ads and Art Directed the commissioned illustrations.