Chewits
Integrated Campaign

This was a pitch winning fully integrated campaign which included a rebrand of the Chewit’s brand character “Chewie” the dinosaur and two TV commercials aired on Jetix, Nickelodeon, Nick Jr, Disney and ITV 2.

 

Along with consumer press ads, trade press ads, POS advertising, on pack promotions, experiential events and instore sampling, a promotional website with interactive game and online advertising. The campaign aim was to launch the new Xtremely Sour

flavour, Xtremely Hot flavour and push sales of the original Fruit flavours.

My campaign idea visualised the intense hit of flavour that Chewits deliver with every chew. Using comically distorted cartoon faces modelled by CGI artists with the strapline “There’s no escaping the chew hit!”.