Winner of a 'One Minute Briefs' creative competition.

 

Every 90 seconds, someone is reported missing in the UK. In response, the charity ‘Missing People’ launched a ‘Digital Search Heroes’ initiative asking members of the public to share missing appeals across their social platforms and keep an eye out in their area. My idea used a social media window in the real world to show missing people and how social media can help get them seen and found.​ On winning , I went on to develop my creative with the client into adshels and billboards and social media ads. The social media ads ran across Facebook as paid for and organic ads.​

 

The client was thrilled with the results,
stating that the ads had been:

 

‘...hugely beneficial for recruiting digital search heroes’ 
 

‘...twice as effective at getting sign ups to share
missing people appeals’.