These concepts were awarded Runner-up Winner of a 'One Minute Briefs' creative competition for the Testicular Cancer Society. My idea was chosen as a Winner from hundreds of entries submitted.

 

The brief was to create ads to engage brands in creative ways to support the Testicular Cancer Society and encourage testicular self-exams. 

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My strategy was to do a brand collaboration with a supermarket, such as Asda. To encourage making self-checks a regular routine in life, just like going shopping. My idea used play on words around supermarket 'self check-outs' as a memorable way to encourage testicular self-checks. With pop up ads at the actual self-checkout tills. Using point of purchase as an opportunity to add a donation to the charity with your shop too. The Art Direction used suggestive imagery to grab attention. Strengthened with tongue in cheek copy to attract the target audience of young men to take notice. 

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The Testicular Cancer Society, commented...

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"Thank you for your great work Michelle, you smashed it...

We loved the concept and it being one that can be rolled out with anyone that has self-checkouts and likes helping save lives!

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