Cheez-its

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Shortlised entries for a Cheez-its 'One Minute Briefs' creative competition. The objective was to announce the UK launch of Cheez-its, America’s $1 billion cheese snack. With three mouthwatering flavours of Double Cheese, Cheese & Chilli and Sour Cream & Onion. All baked with 100% real cheese. 

 

I created some key visual posters using plenty of cheese ralated puns in my copywriting as per the personality of the brand. Along with a concept for a social media video where giant bags of Chee-zits literally land in stores! This could also be done as a real PR stunt installation piece in car parks with sampling. ​​​​

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