Heinz x Mastercard
 

Inspired by eating sausages with the kids at Bonfire night I came up with this idea! I created the firework 'squirts' using generative AI. Positioning Heinz as the go to brand for the occasion of Bonfire Night eating. I originally came up with the concept for Heinz but then noticed that the image I had created bares resemblance to the MasterCard logo. So I simply had to create a 'priceless' campaign homage ad too. I think this concept could be a great collaboration for the two brands. It would work well as an animated  'sauce squirts' firework display, for a seasonal TV spot or a social media video.
 
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